QualityAI, the world’s largest independent software testing company, announced today the recent completion of the first phase of a testing project for Quam, an Argentinian Mobile Virtual Network Operator (MVNO) launched by Telefonica. Using a blend of dedicated testers and crowd testing, QualityAI ensured a smooth launch of Quam’s mobile service and fulfilled the key project requirements of quality, location of testing, speed and budget.
Quam’s launch was strategic to Telefónica’s competitive position in Argentina; the brand targets young people between 15 and 25 years old, a market of about 8 million locally. Quam differentiates itself from competitors by offering simple packages with attractive prices, while still delivering the best technology from around the world. Because QUAM’s target market is young adults, the brand focuses mainly on attending customers via online channels, such as e-mail and social communities, while also putting an emphasis on on-line self-service options. Customer-facing technologies was a key factor for the brand’s success.
Telefonica chose QualityAI due to QualityAI’s extensive telco experience in delivering testing services to MVNOs, such as giffgaff in the UK, and their ability to implement and leverage testing solutions such as crowdsourcing. When Quam reached out to QualityAI, only a month remained before the planned launch, so a swift testing process was of the essence.
QualityAI created a test plan that leveraged 25 testers from the crowdsourcing community, supplemented by a dedicated testing team at a QualityAI test center. Guided by a QualityAI Senior test specialist, the diverse testing team was able to complete testing with a high-quality product in time for the launch, leading to customer satisfaction.
Yaron Kottler, QualityAI US CEO, commented: “We were delighted Telefonica chose us to test Quam’s new service before it launched. We know the MVNO market well and provided them with a solution that met their needs and budget while providing them with peace of mind that the tech would work when they launched. QualityAI is the global leader in mixed model testing, leveraging both crowd and dedicated testing resources globally to deliver the right solutions at the highest value”.
The successful launch in Argentina drove Telefónica to re-engage with QualityAI for follow-up projects in Peru and Mexico. These projects will include testing additional technologies aimed to drive client acquisition in other Latin American territories.