Challenge

A global entertainment conglomerate needed its quality assurance capabilities to match the scale and complexity of its business across media networks, theme parks, film studios, streaming services, and consumer products. QA had developed inconsistently across siloed business units, creating fragmented processes, limited visibility, inconsistent automation, weak centralized governance, and key person dependencies.

Solution

QualityAI conducted a maturity assessment across nine value chains, including interviews, surveys, health checks, and automation proof-of-technology exercises. The team established an operational Quality Management Office, introduced governance, standardized tools and processes, implemented risk-based testing, created requirements traceability matrices, and defined 29 KPIs for consistent reporting.

Impact

The client established enterprise-wide QA governance, increased test coverage by 10.3%, automated 447 critical functions, enabled remote execution and agile delivery across more than 10 business units, and created a scalable testing lifecycle across platforms and project types.